Duped?
The last thirty minutes of every show, we take calls. Usually they involve problems that need a quick fix. Sometimes they offer advice. Often, in the run-up to Christmas, it’s listeners looking for the best place to by a gadget on line on the cheap.
Second call this evening was for just that.
‘Can you tell me where I can buy an adapter for my phone so I can run it off an AA battery, and where I can get a voice changer for my son whose mate bought one?’
‘Of course,’ we said. Dead easy - especially as he’d given us the name of the product.
We tryped it into Google and up it popped - first hit on a list of just three sites, one of which was in the native Chinese. I guess we should have twigged then that something funny was up, and if we didn’t (which we didn’t) we should have spotted that both products were on the same page.
So, we answered the question, being very careful to spell out the domain, remarking what good value the products seemed to be, and how strange it was that both were on the same page. We even repeated the domain when the caller asked, assuming he’d not caught it first time around.
‘Can you buy them on the high street?’ he asked, and we admitted that we’d only ever seen them online - on that site to be precise.
Then Dee spoke in our headphones. ‘Check your screens,’ she said, and we looked down…
A CALLER SAYS THIS GUY WORKS FOR THE COMPANY THAT SELLS THEM
We should have guessed. Of course, it could all have been completely innocent, but looking back on it now, it all seems so obvious, and we fell feet first into his trap. We probably gave him five or six minutes, all told - worth a fortune if it had been paid-for ad time.
If you liked that post, then try these...
Liberty and Livelihood on September 22nd, 2002
A new home on December 16th, 2006
Booking on November 8th, 2002
Wok rubbish on January 29th, 2002
Silence is golden on November 28th, 2001
December 6th, 2002 at 1:17 pm
Clever, cheap marketing . I was also taken in by this guys call (and went to the site). Good hit! I will have to try something like that myself.