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For a London-based launch, that was pretty good. Not surprising, really, as it was the first time Steve Jobs had done a presentation in the UK since returning to Apple eight or so years ago, so they were bound to make an effort.

It was swamped by the broadcast media. CNN just in front of me as we filed in, a BBC outside-broadcast truck on the bank of the Thames, just outside the old fish market where it was being held, two dozen or more TV cameras, plus a hundred photographers filming or snapping everything that moved.

I ended up getting there ridiculously early. Nothing was slated to happen until 10.15, and that was only registration. After a swim and a slow walk through London, though, I stumbled across it not long after nine, so sat in the shade looking out across the river and read my book, eventually meeting up with the others with ten minutes to spare. A bit of nosing around behind the curtains helped us nab seats in the second row for the best view.

Jobs is a good presenter - very relaxed, marching back and forth along the front of the stage as he flicked through his slides at breakneck speed without once referring to a script. He even got a round of applause at one point - from the German contingent, when he announced the price of tracks downloaded from the German and French stores would be

This entry was posted on Tuesday, June 15th, 2004 at 11:04 pm and is filed under Journal, Media, Technology, Work. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.