Nik lives in Essex, UK and works in London as the editor of MacUser magazine. The posts and comments on this site do not necessarily reflect the views, opinions of values of his employers.
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Hmmm… A strange breakfast show interview. An interesting story but not a particularly long one, so it only filled four minutes. It was the online radio stations in America that had gone on strike yesterday to protest at plans to impose new royalty fees for broadcasting music. I doubt it’ll do them much good.
This evening’s show was fun. Dr Damian from the New Scientist was excellent as usual. You can throw pretty much whatever question you like at him and he’ll take it well within his stride.
We also had a guy from BT talking about broadband. I thought when he came in that he sounded very well briefed, and when he left, forgetting to take his folder with him, I found out why. Inside it was the most impressive collection of information I have seen any PR company produce. Ever. Loads of stuff about me, some things about the show, a couple of my columns retyped from PCW, messages that he should try and get across, notes from my phone conversations with the PR company and even a few of Clive’s news pieces from PCW so he can get a feel for what other companies I work for think about BT products.
All of this, and a list of subjects the PRs suggested our gest revised, was put together in two days. Truly impressive.
It wasn’t quite as personal as the file Microsoft keeps on me. I haven’t seen it in years, but after a trip to Seattle once I asked the PR company if they would send me a copy. It went into quite a bit of detail about things I liked, including “Nik once said he would like a copy of Encarta for Christmas”. I think this must have come from a feature we do every year where we pull out our favourite products of the last twelve months and write them up as a Christmas list. I think they took it a bit too literally.
My PCW Winamp skin is going on the July cover disc.
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