The news that Apple’s popped out a new bootloader so you can run Windows on a Mac has gone bonkers. It’s in the papers, on the news and, as of this afternoon, on the BBC World Service, who belled me this morning for an interview.

They apparently have a new policy of not doing phone interviews, so I wandered
down to Bush House after lunch to do one in person. It was a fantastic afternoon. The sun was shining and I could have easily managed without my coat.

I really like Bush House. The last time I was there was for Book Club on Radio 4, and before that, I’m thinking it must have been BBC London, before they moved out to Marylebone. There is something quite grand about the place, and it’s very spacious and airy, with wide shallow staircases and big open hallways. The lifts are old copper and brass affairs with buttons that light up and little counters by the calls telling you how long you have to wait until the next one arrives, which no doubt only serve to irritate when you’re due to start reading the news in 30 seconds.

It was an easy piece for a business programme, mainly talking about why a business might now want to buy Apple computers to run Windows instead of traditional Dell and HP workstations, and about the effect it would have on Apple’s bottom line, both of which are easy to explain. As with all of these things, though, it was over in a flash, and I’d imagine our 10 minutes of talking was probably slashed to 60 seconds by the time it made it to air.

What it actually sounded like, though, I don’t know, as there are so many iterations of the World Service around the world, all running to slightly different timing to cater for local needs, that I’m not sure what time it went out in the UK.

When I got back to the office, Radio 4 had been on the phone looking for someone who would speak out against it. I suspect they’d have had some trouble with that; everyone I’ve spoken to seems to think it’s a good thing (me included). They said they’d call back if they couldn’t find anyone else but, as they didn’t, I can only assume that there is at least one detractor out there somewhere.

This entry was posted on Thursday, April 6th, 2006 at 10:28 pm and is filed under Journal, Media, Radio, Technology. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.