Day three and the Apple Store is already looking a little bit jaded. The lovely clean floors have got dirty black rubber scuffs on them from shoppers’ shoes, and it’s crawling with… customers.

All the mystique has gone.

When it was empty and pristine, two days before opening, it was magnificent. Truly spectacular and really what they said it should be - an experience, or a ‘place to belong’. Now, though, it’s just a rather large and half-filled shop.

I wonder how many of the 138 staff will be conscripted into keeping the place clean. Still, it remains the best looking shop in London, and will be far nicer when all the fuss has died down and everyone had buggered off back to Selfridges. It also has free Wifi Internet access if you take your PowerBook or iBook with you, and all the Macs on display are connected to the net, so you have to wonder how long it’ll be before it becomes the hub of free Internet in London.

Oh, and all the guys have very sharp matching haircuts. Almost like they have some kind of make-up person in there making sure everyone conforms to the corporate style…

Now we just need to find a way to spy through all the iSights in there to know when’s the best time to invade.

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