Nik lives in Essex, UK and works in London as the editor of MacUser magazine. The posts and comments on this site do not necessarily reflect the views, opinions of values of his employers.
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Either Amazon has introduced a new feature or I’ve not noticed it before. On the front page, where it suggests things you might like to buy, it now has a link that explains why it made its recommendations. Today, it suggested Perl Harbour, because I bought Shrek and Bridget Jones in the past. Both were presents for other people. Tell it to ignore them and it comes up with Jeffrey on account of having bought Queer as Folk - again as a present for someone else. Tell it to ignore that and… well, eventually it gives up. And just throws up three random suggestions. The ironic things is that all three are DVDs I would happily part with cash to get my hands on.
Most of my Amazon shopping is for other people so the books and films it recommends on the basis of past experience are of no interest to me. So wouldn’t a ‘disown’ box, where you could shirk the responsibility of having ordered tasteless or embarassing books (Jamie Oliver, anyone?) and blame it on the festive season boost sales massively over the rest of the year?
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