Nik lives in Essex, UK and works in London as the editor of MacUser magazine. The posts and comments on this site do not necessarily reflect the views, opinions of values of his employers.
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Looks like the people two floors up from us here in MacUser have been busy:
…the new Maxim Hotel and Casino, costing $1.2bn (£638m), will open in Las Vegas, where no hotel worthy of the name does not boast a replica of the Great Temple of Ramses, a half-sized Eiffel Tower, animated model dinosaurs, sequin-studded lion tamers or an artificial volcano.
In such a setting, the latest venture by Felix Dennis, the maverick British publisher, may end up looking positively restrained. Even so, it will take the trend for “brand extension” into relatively uncharted territory - an effort to turn Maxim’s self-declared ethos of “girls, entertainment, sports and stupid jokes” into a commercially viable 2,300-room hotel.
Full story here.
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One Response to “Maxim”
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I want to visit that hotel ..on your description , I felt it very much different when comparing it with others ma. Can you say about it more..
Don Lapre Watcher
• Posted at 11:29 am on December 26th, 2006 by Don Lapre Watcher.larisa@larisajoyreilly.com