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What do us Brits smell of? I’d not really thought about it before, but according to a story in yesterday’s Telegraph, it’s After Eight mints.

A perfume maker in a small town in Germany has put together a smelling tour of all the nations in the World Cup, with the different smells featuring on different lamp posts.

‘We were going to give England the smell of tea,’ said Ernst-Adolf Hinrichs, a retired perfume maker who has created the smells tour. ‘But then we assigned green tea to Japan, and so England got the After Eight, a cult symbol of Englishness for Germans.’

Quite apart from the fact After Eights are Swiss, I’ve not eaten one in years. They’re made by Nestle, whose products I generally don’t buy.

They picked flat packed furniture as the smell for Sweden.

This entry was posted on Wednesday, May 24th, 2006 at 1:55 pm and is filed under Europe, News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.