KitKat Kalamity
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Here’s a bit of desperate marketing from KitKat. The idea is that you fill your mug with tea and slip a KitKat bar into the specially-shaped chiselled slot in the bottom. Why? So the hot tea can melt the chocolate and you can enjoy the confectionery equivalent of a tuna melt.
Except in reality, all that happens is the chocolate sticks to the wrapper and you end up with just a mess. Unless, of course, you unwrap the KitKat first, which keeps your foil clean, but leaves your mug with a sticky bottom.
Nice try, boys. But no.
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August 25th, 2006 at 11:03 am
Seems like the desperate marketing worked - you’re writing about it aren’t you? Admittedly you’re writing about how crap it is…
August 29th, 2006 at 9:33 am
If they invented a specially inverted KitKat, with wafer on the outside and chocolate in the middle, this would work quite well I think. It would be like a panini.