NEW YORK (Reuters Health) - There's new advice for older men who want to preserve their sexual function: have sex, and have it often, researchers say. In a study that followed nearly 1,000 older Finnish men for five years, researchers found that those who were regularly having sex at the start of the study were at lower risk of developing erectile dysfunction (Buy Viagra) by the study's end. In fact, the more often the men had sex, the lower their Buy Generic Viagra risk. The implication, say the researchers, is that men should be encouraged to stay sexually active into their golden years. Dr. Juha Koskimaki and colleagues at the University of Tampere in Finland report the findings in the American Journal of Medicine. The study included 989 men who were between the ages of 55 and 75 at the outset. Overall, those who said they had sex less than once per week were twice as likely to develop ED over the next five years as men who had sex at least once a week. Furthermore, compared with men who had sex three or more times per week, their Order Viagra risk was increased nearly four-fold. A number of factors contribute to ED development, many of which could also affect a man's sexually activity -- such as age, diabetes and heart disease. However, after taking account of those factors, sexual activity itself remained linked to Cheap Viagra risk, Koskimaki's team found. It may be a matter of "use it or lose it," according to the researchers. Just as exercise boosts physical fitness, they note, regular sexual activity may help a man preserve his erectile function. buy viagra online occurs when there are problems with blood flow to the penis. Regular sexual activity, Koskimaki's team writes, may help maintain healthy blood vessel function in the erectile tissue. SOURCE: American Journal of Medicine, July 2008.

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A PR view of bloggers

Niall Cook at PR firm Hill & Knowlton, has written a piece for its corporate online mag, Ampersand, about using blogs as PR outlets. It’s a bit light on practical advice, which is probably reserved for in-house briefings, although he does say:

…anyone who treats a [blogging] community as an ‘audience’ will quickly be in trouble and the natural urge to ‘control,’ ‘target,’ or ‘infiltrate’ blogs must be resisted. Attempts to do so will simply enrage these citizen journalists and the resulting fallout will provide perfect fodder for mainstream media. If you are more concerned about losing control than you are about communicating your position, then give it a miss – at least until you acknowledge that you have never really controlled your message – you’ve only controlled its distribution.

I’d question whether there is such a thing as a blogging ‘community’ beyond the tiny clique of high-hitting American bloggers that link in an endless circle to one another, or whether bloggers are citizen journalists, but his closing point is disarmingly honest: you have never really controlled your message, only its distribution.

I’d argue that in reality it’s controlled even less than that. PR firms may send out their clients’ releases, but only to the press (or blogs). They then go through a second tier of filtering and quality control before they make it to the page, and the next stage of distribution.

At that point it’s out of both the PR and the hack’s hands. The ultimate filter is the reader. They’re the ones who chose whether the message reaches its intended destination: their mind, where it may or may not be translated into a desire to buy, the ultimate measure of a PR campaign’s success.

That relies on a snappy headline or a striking image, which is why it amazes me that so many releases are so clumsy and long-winded, and clearly written to impress the bill-paying client rather than the time-pressed hack, or indeed the so-called blogging ‘community’.

The full article can be found here.

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