Why?
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Why hadn’t the PR person who rang me today to pitch a review of a shredder read the magazine first? A cardinal sin.
‘Do you only review hardware and software?’
‘What have you got?’
‘A shredder. Will you review it?’
‘Is it Mac compatible?’ (My standard response in these situations; it usually cuts such calls short.
‘Yes.’
‘Erm…?’
‘Yes. It is. It’s Mac and PC compatible.’
‘How?’
‘It can stand next to them under a desk. It will integrate with your whole office.’
*click* *brrrrrrrrrrr*
If you liked that post, then try these...
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That was the week that was on June 23rd, 2006
May 2nd, 2007 at 8:51 pm
And they say PRs are stupid.